Discussion questions Research Paper Example | Topics and Well Written Essays - 500 words

Discussion questions - Research Paper Example Consumers’ desire for attractively designed and portable computer has forced companies to concentrate on the production of notebooks and laptops. Furthermore, price cuts, extended battery life, integrated wireless networking, and prevalence of home-offices have resulted escalation of laptop sales (Yeung, 2011). Consumers can be categorized as satisfied switchers, dissatisfied switchers, and stayers based on price and payment conditions. Dissatisfied switchers are the consumers that give less importance to the price of the computer; rather they are obsessed with the technical features and specifications. 2) A complete and successful marketing activity implies that appropriate price, appropriate product, appropriate promotional means, as well as services and enterprise products are devoted to a particular market. According to the theory of marketing, the following market strategies will be appropriate to handle the target market of Lenovo. Currently Lenovo puts into consideration various factors when selecting a market target. Strong brand awareness to cater for city clients who have advanced conception in the information technology. In the laptop market, the consequence of Lenovo brand is comparative advantage, so selecting such market targets can accommodate the requirements of such customers (Pan, 2005). The company should seek to persuade its customers than it offers products that are far superior in comparison to what its competitors are offering. The main benefit that Lenovo stands to gain when products are successfully differentiated include, premium prices for its products, above average profits, an elastic demand for its products, and creates a barrier to entry of new competitors to the market. Lenovo sustainable development is consistent with a correct and unified guiding ideology. It is with an appropriate strategic plan for use and guide of its own attributes with