All-Weather Case Audience Analysis Memo Essay Example | Topics and Well Written Essays - 250 words

All-Weather Case Audience Analysis Memo - Essay Example The VP is the primary audience in the conversation. The secondary audience includes the other four managers in the marketing department of the company, and the other seven executives. The number of audience determine how Miguel, Linda and Doug as they prepare to meet the marketing department. In order to pass the message about benefits of using the newly introduced performance appraisal system in the company, it is crucial to understand the audience first. In order for the speaker to convince the audience, he or she must defend each point in support of the message he wants to pass. In this case, the speaker must understand the working of the Web-based system and the unique features it has that rates it higher than the ordinary methods of appraisal. The speaker has to expect objection from the audience either due to ignorant about the new idea or its viability. The speakers need to create a favorable atmosphere to the audience to attract them to listen keenly as they explain the new idea. This system will help save on the time lost in managing the ever increasing documents of staff records in the company. Since the company has a large number of employees, it is necessary to keep track of each member of the staff and increase efficiency during staff appraisal. The system will enable the company to increase its net profit from the current $25 million by reducing the company expenses. Presently, the company is spending a lot of its income on running costs, which are unnecessary due to ordinary data handling